Augmented Print: How Businesses are Combining Print and Digital Marketing Campaigns

Businesses who recognize that print marketing is an incredibly effective advertising method, despite the meteoric rise of digital advertising, stand to leapfrog their competitors in both reach and growth. Digital marketing is a powerful force in the business world, but too many organizations focus on it exclusively while forgoing “old school” print marketing. The thing is, print marketing often has a substantially higher return on investment (ROI) and conversion rates that would [...]